Challenging traditional hospitality with the attitude of a new generation. Les Roches is a renowned hospitality school which attracts the best talent from across the world. Inspired by fashion brands followed by the students, the new Les Roche expression revolves around unexpected moments. The brand took a huge shift from "white-tablecloth-heritage", to focus on the students energy, curiosity and ambition.
Role
UI
Concept & roll-out
Art direction
